December 3rd, 2017 – February 21st, 2018.
Basic English proficiency. Technical background not required.
15 to 25 Students.
The duration of the course is 12 Weeks.
Sundays, Tuesdays and Wednesdays, 5-8 pm.
Optional Mentorship Day.
1600 KD 950 KD
(Thanks to Boubyan Bank’s
Support for Fall 2017 Students)
All participants will get a chance to pitch their startups to a group of investors at the end of the bootcamp.
Who This Course is For
YOU HAVE AN IDEA FOR THE NEXT BIG TECH STARTUP
You want to start your tech startup but you’re not sure where and how to begin.
YOU HAVE JUST STARTED YOUR TECH STARTUP
You have launched your tech startup, but you don’t know what are the next steps to succeed and grow.
YOU WANT TO TAKE YOUR TECH STARTUP TO THE NEXT LEVEL
You have reached a certain level in your startup where you want to keep scaling and achieve bigger success.
YOU’RE A TECHIE WHO WANTS TO UNDERSTAND THE BUSINESS SIDE
You’re a talented coder who can build great products, but you don’t have any business knowledge or experience.
Join the Bootcamp as individual.
Attend all classes.
Present as individual
Tuition: 950 KD
Join the Bootcamp as a team.
Swap and rotate with team members
for different classes and lectures.
Option to present to investors as a team.
Total tuition: 1350 KD
Co-founder & CEO, Ajar Online
Topic: Forming Teams / Operations
Marketing Manager (KSA), UBER
Topic: User Growth
Co-founder & CFO, Carriage
Topic: Raising Money & Exits
Dr. Mussaad Al-Razouki
CBDO, Kuwait Life Sciences Company
Topic: Business Models, Financial Statements, and Raising Money
Industry Manager- Tech & Telco, Google
Topic: The Regional Tech Market
Founder & CEO, Lamba, Inc.
Topic: User Acquisition Strategy
iOS Engineer, Careem
Topic: Mobile Development
Founder & CEO, myU
Topic: The Start
Founder & CEO, StudentHub
Topic: Product Development
DCEO, Boubyan Bank
Topic: Innovation Management & Fintech
Dr. Waleed Al-Hasawi
GM of IT Group, Boubyan Bank
Topic: Innovation Management & Fintech
CEO, Faith Capital
Topic: Scaling Strategies
Co-founder & Marketing/ PR Manager, Numou
Topic: Digital Marketing & SEO
Co-founder & CEO, Sirdab Lab
Topic: User Experience
Co-founder & COO, Carriage
Topic: Scaling Operations & Teams
Abdulaziz Al Loughani
Managing Partner, Faith Capital
Topic: Analyzing Markets
Attorney, Rawan Mshari Al-Ghazali Law Office
Topic: Legal Structure
CPO, Faith Capital
Topic: Scaling Product
1. The Start
The first step of starting a startup is to understand what you’ll be facing and the road ahead of you. In this section, we’ll introduce the challenges of a startup, and cover topics such as problem identification, market analysis, and solution (idea) assessment. These are the essential building blocks of any startup.
Once you have an idea, it’s time to form a founding team around it. In this section, we’ll dive into how to choose co-founders, the mechanics of splitting equity between founders, and managing founder roles. We’ll also cover how to hire the right people, recruitment tools, building a team, compensation offers, and equity incentive plans. After we have a good hold of team building, we’ll learn best practices and tools for communication, and how to set company culture.
3. Product Development
How do you start building your App or software? It’s essential for every founder (even if they’re non-technical) to have a solid basic understanding of technical product development. Through a practical approach, we’ll dig into product development strategy and approach, technical management, and product engineering. This section is intended to equip students with basic technical tools to build a Minimum Viable Product. Additionally, we’ll cover best practices for UI/UX design. Note that we keep in mind that most of our participants have no technical background.
4. User Acquisition & Marketing
Users are the lifeblood of any startup. This section is dedicated entirely to figuring out how to get users for your product. We’ll start with setting your user acquisition strategy, and how to best approach branding. We’ll then spend ample time on practical implementation of digital marketing tools, such as Google Ads (Google Adwords), Facebook Ads, Instagram Ads, Twitter Ads, as well as social media management, SEO, Google Analytics, and Email Marketing. We’ll focus on each of these tools to learn the basics of using them.
5. Building a Company
This section is about going from Product to Company. It includes a detailed guide to the process of forming a company in Kuwait, the best legal structure for a tech startup in Kuwait, financial management (making sense of financial statements) and accounting, and HR. The second half of this section is about business models, and raising investment money (we’ll look at investment strategy, negotiating with investors, dissecting term sheets, valuations, and pitching).
Once you have a company offering a great product that users love, you want to start scaling and dominating the market. That’s why we left the final section of the bootcamp to Scaling. Mainly, we’ll learn about scaling strategies, and how to scale your product, marketing, team, and operations. Some of these topics might get covered as part of their respective sections.
At the end of the bootcamp, there’ll be a demo day where all participants will get a chance to pitch their startups to a select group of investors. We have chosen a group of noteworthy angel and institutional investors who have funded startups at different stages. Each participant (or team) will get time to pitch their startups and answer questions from investors. Throughout the bootcamp, we’ll keep the Demo Day in mind as a goal for participants to prepare for.
Demo Day Investors
Hamoud S. Al-Sabah
Sirdab Lab Group