Learn the non-technical side of starting a tech startup.
August 26th to October 4th, 2018
12 – 18 Students.
(payment plans available)
August 19th, 2018
Sunday to Thursday, 5pm to 9pm.
Basic Egnish proficiency.
Technical background not required.
Ideation & Marketing Analysis
(Check the Curriculum Details section for more information)
Form, analyze, and validate potential tech startup ideas.
Design the User Experience and make lo-fi prototypes.
Communicate and work with developers.
Build a “codeless” landing page and launch a simple digital marketing campaign.
Manage a small startup team.
Who this course is for
YOU’RE A NON-TECHNICAL FOUNDER WITH A TECH STARTUP IDEA
You come from a non-technical background but have a strong interest in starting a tech startup and focus on the non-technical and business side.
YOU’RE A TECHIE WHO WANTS TO UNDERSTAND THE NON-TECHNICAL SIDE
You’re a talented coder who can build great products, but you don’t have any UX, marketing, or management knowledge.
YOU HAVE AN IDEA FOR THE NEXT BIG TECH STARTUP
You want to start your tech startup but you’re not sure where and how to begin.
YOU HAVE JUST STARTED YOUR TECH STARTUP
You have launched your tech startup, but you want to bolster your knowledge in the non-technical aspects.
Phase 1: Workshops (3 Weeks)
Workshop 1: User Experience
User Experience (UX) design is the process and art of creating applications that deliver a delightful experience to the end user.
Topics covered: Fundamentals of UX, persona research, Lo-fi and Hi-fi prototyping, wireframing, and testing.
Workshop 2: Digital Marketing
In this workshop, you’ll apply the UX concepts you learned to build a simple codeless landing page and learn how to acquire users for it.
Topics covered: Building a codeless landing page, organic and paid digital marketing, social media management, SEO, creating content with very simple design tools.
Workshop 3: Management Basics
This workshop will dive into some of the most important aspects of setting up and managing a tech startup using a practical approach.
Topics covered: Forming a company, operations basics, tech management basics (using Agile).
Workshop 4: Ideation & Market Analysis
The final workshop before the project phase will be about how to come up with an idea that has potential to grow and succeed.
Topics covered: Validating product-market fit, identifying problems, analyzing markets, forming tech ideas.
Phase 2: Startup Project (3 Weeks)
Startup Bootcamp students will form teams with our coding (Full-stack Bootcamp) students to work on a practice startup project. In this project, you’ll build a real app/ website, launch it, and get real users and traction for it.
Throughout this phase, you will receive constant mentorship and guidance from our team and community.
Side-talks (short guest speaker sessions)
How to raise money from early stage investors.
How to build a strong brand.
How to choose the right co-founder and set the right partnership structure.
How to navigate and manage your growth and traction.